CATEGORY: Design, Marketing
SOFTWARE: Figma
01. The Challenge
The challenge of this project was to create print collateral, and a landing page for a conference around the theme of MIDNIGHT. With a broad criteria and very little for our team to work with we set to work refining the theme and message for this project. Taking an abstract concept and refining it to provide cohesive messaging and clarity for the user.
02. The Solution
Refining the abstract concept of midnight we created a strategy and structured brand guideline that would bring clarity and function to the project. We then provided multiple variations for the print collateral for the client to choose from. Finally, we brought the pieces together to create a landing page to invite users to register for the event online, highlighting the key information and speakers, and making it easy for the user to easily register for the event.
03. The Result
We took an abstract concept and brought clarity for the client through branding, colour choice and fonts. To clearly refine the clients vision into an actionable product, while providing a landing page with a focus on quality user experience.
